A young woman's journey to create a media company.

The Battle of the Social Media Management Programs

Image representing CoTweet as depicted in Crun...
Image via CrunchBase

As a social media coordinator, it’s usually my job to manage multiple social media accounts across different networks. Of course, you can always use your web browser to access the different sites, but you’d have to keep multiple tabs open unless you subscribe to your own RSS feed. In some cases, this isn’t an issue, but can definitely reduce your efficiency.

I have used multiple programs to make my job easier. Let’s review 3: TweetDeck, CoTweet, and HootSuite:


I honestly use TweetDeck for my own personal use as opposed to managing accounts I work on. I love TweetDeck because it’s a software that you download on your computer. You have the option of multiple columns, making it easier to see everything you want to monitor. I use TweetDeck for my personal Twitter account, but it also allows you to manage your Facebook, MySpace (you know, if you still have one), and your LinkedIn accounts. There are also applications for the iPad and iPhone/iPod Touch. ┬áHere’s some great features:

  • Manage multiple Twitter accounts
  • Twitter list integration
  • Keyword tracking
  • Share/view videos and pictures via TwitVid, TwitVid, YouTube, Flickr, and more
  • URL shortener
  • Full screen mode & more


I use CoTweet strictly for Twitter, because that’s what it’s made for. I like it because it allows you to assign tweets to your social media team to respond to. It’s a great customer interaction tool, and has an “inbox” for tweets that @mention you or that are DMed to you. You can also track keywords in CoTweet. Other features:

  • Scheduling tweets in advance
  • URL shortener
  • List integration
  • Monitoring up to 5 Twitter accounts under 1 log in


Another favorite of mine, HootSuite merges the above 2 into 1 platform. Accessed via your internet browser, HootSuite allows you to manage multiple accounts including Twitter, Facebook (including fan pages), MySpace, LinkedIn, WordPress, Foursquare, and Ping. Features include:

  • Scheduling tweets in advance
  • Column views with tabs
  • URL shortener (2 actually)
  • RSS integration (including scheduling automatic updates when your RSS feed is updated)
  • Statistics
  • Assignments to team members

I love all of these programs. They each have their amazing qualities, and allow you to reduce clutter by putting everything in one spot. These programs make your social media team’s life a lot easier.

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