8 Steps for Increasing Traffic Using Social Aggregators and Bookmarking
This is something I’m experimenting with and I’m noticing it’s working. Disclaimer: time consuming so spend a weekend establishing it and do it daily for at least 2 hours/day thereafter.
- Establish your presence: Create a branded user profile on sites like Digg, Reddit, StumbleUpon, Yahoo Buzz, etc.
- Be supportive: Don’t submit anything your first week on these websites. Begin your loyalty by friending power users and people who are constantly active. Vote on their content religiously, and comment occasionally so they don’t think you’re some robot.
- Introduce yourself: Be there for the people. Let them know you’re there to spread the word about their content. In turn, once you prove yourself, they’ll do the same for you.
- Get your stats up: This is what’s the time consumer part. Make yourself known early on. Add at least 100 friends and vote on their last 10 submissions. That’s at 1,000 votes. You don’t necessarily have to take time to read them all, but you should. Comment on at least 1 out of every 10 pieces of content you vote on.
- Find the ol’ ye faithfuls: Like I said, friend the active power users. Once you introduce yourself and establish a relationship with them, you’ll know who to send your stuff to.
- DON’T SUBMIT YOUR OWN CONTENT: There’s not necessarily anything wrong with it. You can submit your own content about once a week, but ask the power users to submit on your behalf. They’re the ones with the friends and can push your blog to the front page of these sites.
- Submit good content: Since you’re not submitting your own content, find some good news stories that haven’t been submitted yet, or have only been submitted by people and managed not even a handful of votes, and ask your friends to vote it up.
- Track and repeat: Track your numbers weekly and continue to set goals for yourself. The social web is a tough crowd, so people reward others with loyalty.
Set some time aside this weekend to establish your presence on the heavy hitters (Digg, StumbleUpon, Yahoo Buzz) and find smaller social news sites that are within your niche to submit your content to. Good luck!
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