A young woman's journey to create a media company.

The Tortoise & The Hare: Are Quick Start Ups the New Trend?

Self made image of Eastern Cottontail
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I’m noticing a new trend: start-ups popping up literally overnight. First it started off when I read about Start-Up Weekend. I was going to attend but definitely felt intimidated. Yes, I have ideas. I’m literally like a magician pulling rabbits out of my hat; I have ideas to keep a business afloat for decades (subliminal message: HIRE ME). I thought it was a cool idea, and wondered how many people could start a business in a weekend. The next mention was that of 48 Hour Magazine, started by 14 awesome editors, launching a full fledged magazine in 48 hour’s time via crowd sourcing (I considered submitting for Issue 0 but was intimidated once again.)

Now I just read about Vitrue‘s Social Page Evaluator, another product of a short span of time to launch a full throttle project. I’m starting to think if all of my “how to start a business” guides lead me astray. All I’ve read and heard was “research research research”, “take your time”, etc. Now that I’m seeing these companies appearing, and functioning, out of the blue, I’m wondering if I should jump on the same bandwagon.

As cool as it sounds to be a Founder/CEO in 72 hours, I have a few concerns that hold me back:

  1. Lack of resources: I have zero design skills as far as a web development, so I’m looking for someone else to get that going. It takes time to find the right person and get the job done.
  2. Too legit to quit: Not the beloved song, but I would love to be a true blue company, recognized by a city as an active running business, rather than a kid who bought a domain and offered services. I rather not have the IRS after me.
  3. Friends (or coworkers), how many of us have them: When it comes down to it, I’m really doing this on my own. My friends have different interests and other priorities. I’m the one who’s super passionate about this. I would love some additional support and partnerships before going in.
  4. Clients: I would love to have some people lined up already to work with/for. I have a list of people I could add to a “past clients” list but I would also like to verify them before adding them.
  5. Time is money: Working at my internship is pretty much a full time gig. I don’t want to commit to this with only half of my attention. I want to give it 110%.

There’s other reasons, but those are the main ones. In conclusion, I’m going to stick to the books and continue to do more research, get my ducks in a row, and launch the company officially when I’m ready. I’ve never been much of a follower (Twitter excluded); even though this is an awesome idea, it may come at a later date. As for this weekend, no start-up plans, just plans with friends, like a normal 19 year old for once.

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