I mentioned in a previous post that companies should register for company profiles for 2 reasons:
To get the username before someone else does
To establish a social media presence
It’s vital that you register for some places under your brand’s name even if you don’t plan to use it. Some people will take the name and not do anything with it, but then that will reflect on your brand. Others will use it for evil, which could end up being a PR nightmare. Here are 10 places you should register your brand’s name at:
MySpace: Yes, I know, it’s on life support, but MySpace is planning on making a comeback. The fact is, some users have never left. You don’t necessarily need to be active on it, but it will definitely register on search engines and it’s a good place to host base information.
Facebook: You don’t necessarily have to promote your fan page until after you get some meaningful content to present to fans, but definitely secure the name/URL.
YouTube: Think you won’t need it? Think again. YouTube will definitely help you build an online presence because they rank high on search engines. Everybody (you know what I mean) visits YouTube even if they aren’t users. It’s just the place to be to get the information you need. Consider coming up with a series of video blogs.
LinkedIn: This will build your presence with the professionals of the world. Since LinkedIn is offer people the chance to “follow” companies, this can definitely pay off for your company in the long run.
Yelp: This would be a great place to register most importantly for stores. People leave reviews, which could essentially be a chain reaction of customers recommending others and coming again.
Twitter: Even if you’re not sure how to use it yet, grab the username because if you don’t, someone else will.
Digg, Delicious, StumbleUpon, Reddit: Yes, these are 4 in one, but they are all social bookmarking sites. Get the username for your company. Participating in these networks can definitely boost your credibility in the future.
Foursquare: This is another good one for stores. When people come in, they can check in and tell everyone “Hey, guess where I am?” If you have cool enough things or services, they’ll shout it out and come again.
Skype: This could be an amazing customer service tool. If you have a computer with a webcam, don’t rule Skype out. You can make yourself available to answer questions, making personal connections with the consumer, therefore establishing trust that is out of this world!
Flickr: This can help out in the blogging category and will hit home as far as putting a “face” to what people are reading about. Give them something to look at and connect with.
It’s simple. If you’re not quite sure how you’re going to use the profiles yet, just register for them under your brand name. I’d say focus on a handful at a time as to not overwhelm yourself unless you have a dedicated person for social media marketing. Right now, you just want your brand out there.