A young woman's journey to create a media company.

iPad Homicide Investigation

Image representing iPad as depicted in CrunchBase
Image via CrunchBase

Obviously this investigation is premature, but there have been plots and schemes to kill the iPad since before it had a name. When rumors were flying about the ultimate device that Apple was creating, tech and gadget companies everywhere were scurrying, brainstorming, and not sleeping over how they can triumph Steve Jobs and his crew.

The problem with these supposed hitmen was that they spoke too soon. How do you know how you’re going to beat your opponent when you don’t know your opponents strategy? The iPad was labeled a Kindle-killer, as iBooks made its debut. Other ebook readers such as the Sony Reader didn’t stand a chance against this large iPhone because Apple was able to observe the competition and surpass them at the same time.

When the iPad was announced during the conference, live bloggers updated the world on the new features, the specs, and the price. As quickly as the information rolled out, those who were plotting to kill said device went back to the drawing board, reconsider just how they could make their gadget more awesome. Telegraph came up with a list of 5 different “iPad killers”:

  1. Microsoft Courier, in which Mashable just announced may be back to square one.
  2. Google Tablet, which would be epic as Google continues to up the ante with news almost daily.
  3. HP Slate, which we believe will be running Palm’s webOS since HP bought them out.
  4. Plastic Logic Que, more tailored toward the business crowd
  5. Archos 9 PC Tablet, which will run Windows 7.

Sure, the iPad has a few shortcomings that these companies can capitalize on:

  • No Flash support (Steve Jobs made that very clear.)
  • There are some Microsoft loyalists out there, contrary to popular belief.
  • Many people opted for the Wifi only iPad, and are probably regretting the 3G version now available.

The investigation will continue as I learn more about what competitors are doing to service this somewhat new market. So far, the iPad is still alive and well, but there are definitely people who want it dead and gone.

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